Science and Pseudoscience

I am afraid our approach to marketing claims for revolutionary new products has been outdone by The Onion: Revolutionary New Insoles Combine Five Forms Of Pseudoscience. It captures the vibe of overblown product claims perfectly.

A big topic in our book is the question of brain myths: ideas that people believe about how their brains work that aren't supported by science. However, we don't talk about footwear. Sorry!