Wednesday, November 21, 2007

Science and Pseudoscience

I am afraid our approach to marketing claims for revolutionary new products has been outdone by The Onion: Revolutionary New Insoles Combine Five Forms Of Pseudoscience. It captures the vibe of overblown product claims perfectly.

A big topic in our book is the question of brain myths: ideas that people believe about how their brains work that aren't supported by science. However, we don't talk about footwear. Sorry!

Monday, November 12, 2007

New York Times op-ed

Welcome to our blog about your brain! Here Sam and I will update you on events and publications related to our upcoming book, Welcome to Your Brain: Why You Lose Your Car Keys But Never Forget How to Drive and Other Puzzles of Everyday Life.

Our first move was an op-ed in Thursday's New York Times. In it, we explained that when it comes to maintaining brain function, there's nothing like physical exercise. The piece has been very popular - it was the #1 most-emailed article for three days, and is still the #1 most-emailed for the last seven days, and #3 most-emailed for the last thirty days. Go read it. [PDF (2 MB)] Then turn off your computer and go for a walk.

We also did an interview with Joy Cardin of Wisconsin Public Radio this morning. That was fun, except for the part about having to get up at 3:30 in the morning (California time) to go live. Luckily, questions from Joy and the callers woke us up.

Update, November 23rd: We've hit #1 most-emailed for the last thirty days! December 7th: Our article is finally displaced to the #2 spot - by another brain/mind article, on the subject of perfectionism.