Monday, December 3, 2007

"...a terrific, surprisingly fun guide for the general reader"

Our first review - in Publishers Weekly!
Neuroscientists Aamodt, editor-in-chief of Nature Neuroscience, and Wang, of Princeton University....tackle such potentially controversial topics as whether men and women have different brains...and whether intelligence is shaped more by genes or environment....Distinguishing their book are sidebars that explode myths—no, we do not use only 10% of our brain's potential but nearly all of it—and provide advice on subjects like protecting your brain as you get older. The book could have benefited from a glossary of neurological terms and more illustrations of the brain's structure. Still, this is a terrific, surprisingly fun guide for the general reader.
It's an interesting point about the glossary and illustrations. We thought that leaving these out would make for a friendlier book. It's something to think about for the future.

Wednesday, November 21, 2007

Science and Pseudoscience

I am afraid our approach to marketing claims for revolutionary new products has been outdone by The Onion: Revolutionary New Insoles Combine Five Forms Of Pseudoscience. It captures the vibe of overblown product claims perfectly.

A big topic in our book is the question of brain myths: ideas that people believe about how their brains work that aren't supported by science. However, we don't talk about footwear. Sorry!

Monday, November 12, 2007

New York Times op-ed

Welcome to our blog about your brain! Here Sam and I will update you on events and publications related to our upcoming book, Welcome to Your Brain: Why You Lose Your Car Keys But Never Forget How to Drive and Other Puzzles of Everyday Life.

Our first move was an op-ed in Thursday's New York Times. In it, we explained that when it comes to maintaining brain function, there's nothing like physical exercise. The piece has been very popular - it was the #1 most-emailed article for three days, and is still the #1 most-emailed for the last seven days, and #3 most-emailed for the last thirty days. Go read it. [PDF (2 MB)] Then turn off your computer and go for a walk.

We also did an interview with Joy Cardin of Wisconsin Public Radio this morning. That was fun, except for the part about having to get up at 3:30 in the morning (California time) to go live. Luckily, questions from Joy and the callers woke us up.

Update, November 23rd: We've hit #1 most-emailed for the last thirty days! December 7th: Our article is finally displaced to the #2 spot - by another brain/mind article, on the subject of perfectionism.